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And so Claudio Orciani starts:
“It was 1978, I was 23 and I desperately looked for a belt fit for a young man of my age, so I decided to make one with a piece of skin taken from a shoemaker. A friend of mine who had a boutique liked this belt so much that she pushed me into making others. I looked at the calendar and I never forgot that date, it was January 15th, 1979". Claudio Orciani immediately decided to create a belt that was different from the classic ones sold on the market. Since he knew no suppliers and tanners and he had no formal training in leather-working, he made a virtue out of necessity and focused on creativity. He started studying and he avoided current fads. Claudio Orciani sought absolute minimalism by making a seamless curved belt, for example. He also designed the first belt made of elasticized leather, an innovation that was later adopted by the entire sector. The brand's DNA was gradually formed: dynamism, unconventionality, creativity, superb raw materials, and a passion for outstanding artisan workmanship. The most striking area of the plant that Claudio Orciani prefers is the "workshop of the demiurge" (a figure of Greek mythology that used water and fire to transform matter) where leather is also worked using fire. In the meantime, Orciani created his first bags: here, too, unusual shapes and production techniques were tested. He used fine leather such as exclusive vegetable-tanned hides from Italy's top tanneries.